Meet the Alchemist!

Heidi Cosio is a seasoned hospitality executive with a knack for turning around underperforming assets and building high-performing teams. With a proven ability to develop industry-leading tools and procedures on a global scale, Heidi has become a trusted leader in the field.

A natural-born connector, Heidi has a talent for bringing people together and fostering a positive work environment. She's passionate about empowering women in the workforce and has been instrumental in launching employee resource groups to support their professional growth.

When she's not leading teams of commercial professionals or navigating complex negotiations, you can find Heidi enjoying the simple pleasures of life, like spending time with her family, walking her dogs, and indulging in her love of baking.

Tactics without Strategy

Stop throwing tactics around like wet noodles! We have all been there, in that weekly strategy meeting with a less than successful month behind us. We get nervous and start to misinterpret data then lower rates by $10, open opaques on weekends, and take MEPS. Implementing tactics without a sound strategy for them or a goal to align them, is more dangerous than just letting it ride. Listen to the full interview for by clicking HERE.

Strategy Mistakes

In the battle between understanding strategies v. tactics, avoid these 5 mistakes:

  1. Using outdated data

  2. Being too vague

  3. Becoming stagnant

  4. Complexity

  5. Misalignment across all teams

Listen in as I provide more detail on each mistake to avoid!

Value of a Mission Statement

Step one in shifting mindset from the ground up, make sure ALL the key players know which direction the boat is going. Do that with a well crafted mission statement.

Thinking about Commercial Strategy from the top down won't move the needle. While it's great to have your best leaders deployed commercially, you need to consider training all the key stakeholders from ground up to be truly successful.

I had the pleasure of sitting down with Karen Stephens with Revinate to talk about revenue strategy and guest experience as well as share five top insights on my career development and personal life.